Brief
All information is confidential and will be used only in the your interests. The information contained in the brief is confidential and is not transferable to third parties.

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Company Name:
Field of activity:
The contact person*:
Planned terms of the project and its budget:
The situation in the market. Position and market share of the company:
Company product (service):
Description of the product (service):
List of competitors, their brands. Market share. Positioning competitors:
Advantages over competitors:
The scale of the company's business interests:
The target audience:
What marketing research did the company do?
What are the challenges facing the agency?
References and landmarks. Examples of brands (preferably from yours or similar niche) that you consider to be a leader or your main competitor?
Is your product familiar to the consumer?
Key factors for consumer choice:
Purposes and objectives of the brand:
Price category of the product:
Product sales channels:
List the planned channels of advertising communications (if any):
All information is confidential and will be used only in the your interests.
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